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Project 1. Match project
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Project 1. Match project  
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Project 1. Match project

  • 오이뮤의 첫 번째 프로젝트, 성냥 프로젝트입니다. 1950년대부터 2010년도까지, 반세기 가량 판매됐던 유엔팔각성냥을 생산한 유엔상사와 협업합니다. 사라져가고 있는 물건에 새로운 디자인을 입힘으로써 수명과 가치를 연장 시켰으며, 기존의 성냥을 '디자인이 잘 되어있는 실용적인 생활용품'으로 변모시켜 세련된 브랜드 이미지를 창출했습니다. 이를 통해 기성세대에게는 향수를 불러 일으키고 젊은 세대에게는 생소한 성냥의 매력을 선사합니다.
  • The first project of OIMU, Match project. We are cooperating with UN-factory that manufactured UN-octagonal matches in Korea between 1950's and 2010's. It put a new design on a fading article extending its life and value and changed the previous matches to a "well-designed practical daily item" creating a sophisticated brand image. It is nostalgic to the older generation and presents unfamiliar charm of the matches to the younger generation.
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